Knowledge, Risk and Sacrifice

Each year I’m invited to speak at
conventions for major Network Marketing companies and only one thing is
predictable at each event. During a question and answer period, regardless of
the company, one question always surfaces;

 “ Mr. Yarnell you’ve been in this business for
over twenty years. What is the biggest change you’ve seen occur in our

The answer is simple. The same
elements required for success twenty-two years ago are also necessary today. Those
three elements are knowledge, risk and sacrifice. People must have the wisdom
necessary to prospect, recruit and train quality people. They must be willing
to risk a few hundred dollars to get started. And people must be willing to
make the sacrifice each day to treat this like a real business instead of just
a little, part-time venture.

Fortunately there really haven’t been
any changes in terms of the requirements necessary for dramatic success. But
there has been one major change in the thinking of most Network Marketers. I
remember in the early days how willing I was to borrow money to get on a plane
and go anywhere when a great leader was willing to coach me. In one case, only
three months into my business, I borrowed two thousand dollars to fly to Long Island, New
to be mentored by an expert.

The only change that has occurred
in today’s Network Marketing world seems to be a reluctance to make intelligent
sacrifices. Today it’s possible to get more knowledge than was ever available
before. Our Holy Grail of Network Marketing offers literally the most brilliant
concepts from the most brilliant men and women, all of whom have earned
millions over the last twenty-two years. So the knowledge is there and we offer
it. The change that’s occurred is that many people are unwilling to make the small
sacrifices necessary to learn. In the early days, those of us who made the big
money were willing to risk whatever we could borrow in order to meet with other
leaders, although at that time there were very few leaders who could teach us
the business.

When I consider The Holy Grail of
Network Marketing and what it holds for people in terms of opportunities, I’m
shell shocked at the number of people who are afraid to invest $1.87 a day in our
training. That’s about what it costs each year to receive all four books and 12

People call me all the time excited
about the opportunity to participate in The Holy Grail but express concern
about it costing them the equivalent of one bottled water a day. Duh! Think
about that. For under two dollars a day people get an opportunity to learn how
to earn $300,000 a month. And yet many people consider that too risky an
investment in their own success.

Remember, the same criteria today
existed twenty-two years ago for people who wanted to make the big money. Three
things are needed; knowledge, risk and sacrifice. We now have the knowledge
that has been accumulated over the last twenty-two years of interviewing the
best leaders in this industry. Are you willing to make the sacrifice yourself,
and encourage your people to sacrifice the equivalent of a bottle of water a
day in order to join Holy Grail? Are you willing to sacrifice two to three
hours each day and honestly apply what you learn? Because if the answer to
those two questions is yes, nothing can stop you. If the answer is no…don’t
quit your day job.