The Search For Legends : A Dead End Pursuit

I’m often asked to explain my
opinion about recruiting MLM veterans. Because I’ve never gone after Network
Marketing leaders, some people consider my attitude to be controversial and
silly. After all, if a new person can just pull in a leader with a huge
downline, it’s all over. That’s the reasoning and it seems sensible, but it’s
flawed for several reasons.

First, past success may be due to
luck and positioning, not competence. Second, MLM veterans often exhibit an
arrogant sense of entitlement. Many won’t consider joining a new deal unless
they get some kind of guaranteed up-front money. Third, veterans will seldom
stoop to the depths of ethical sponsorship by signing up under an eager novice.
They’ll never get caught underneath some “newbie.” Fourth, veterans who are
truly great are loyal to their companies. You have virtually zero chance of
recruiting winners.

Above all else remember this; there
are three kinds of real MLM winners…those who earn huge monthly checks and
wouldn’t consider walking away from that kind of money. Those “free agents”
who’s companies go under, in which case they have plenty of connections and
offers of their own. And those who have quit or are failing and you don’t’ want
to recruit them anyway.

 You’ll be tempted occasionally to
purchase genealogy records from defunct companies or chase after MLM veterans.
What you decide to do is all up to you. Personally, I’d rather recruit a broke
homemaker with no experience than a veteran NFL star who has made millions in
MLM. I’ve been in this industry for over two decades and I’ve never once been
tempted to try to sponsor other MLM leaders. That’s because I’ve witnessed
nightmares experienced by many companies and leaders who have made that mistake.
Great people stay in one good company and are perfectly capable of picking a
new opportunity in the event of problems. Mediocre leaders bounce around taking
cash from unsuspecting corporate owners and distributors. When the front money
runs dry, many veterans move to the next hand out.

We created Volume Two of the Holy
Grail in order to help distributors avoid this problem. Once you’ve created a
thirty thousand person, data-specific warm market, you’ll never again have to
waste time competing for self-important free agents.