The Very Basis of Network Marketing Failure


“The most daunting barrier for most
people is often not the risk or danger in itself. It is what the risk will
involve. That’s effort and a mind that is firing on all its neurons. Accepting
risk requires a mind that is unclouded by fears about the way the world works.
It compels a person to leave his or her comfort zone, or create a new one. For
many, this is asking too much.”
By Michael R. LeGault

Well put Mr. LeGault. And folks, if
you haven’t read the book Think, get
it and do so. I believe it should be required reading for all North Americans.
What the author points out in that paragraph is the very basis for MLM failure.
I call it the Management Trap. There is no risk in training. There’s no rejection
among one’s distributors. It’s more comfortable to train and support
distributors than recruit and retail. Yet many distributors go broke trying to
become trainers.

Speaking, training and managing are
amateur activities which pay nothing to independent MLM distributors. The
challenge today is finding people who will focus on recruiting and retailing.
That’s what Networkers are paid to do.

Think about this simple question:
If 1,000 people in your downline trained one person today, how much would you
earn from their training? Now, what if those same 1,000 people sold one big
business kit to one new recruit today? How much would you earn? Duh!